In the latest attempts to tackle S.A.D. or Sustainability Attainability Deficit and stimulate happiness, the government has unleashed a clown onto the miserable streets of East London, established happiness classes and happy monitoring officers. A £900 billion government initiative aims to help people find inner contentment and happiness by learning how to want less through shopping less and aspiring to less. By providing NVQ qualifications in happiness known as G.R.I.N. and mass happiness events, the ‘H is for Happy’ government minister anticipates a surge in happiness within months.
- BBC series on happiness: The Happiness Formula
- Essay by Professor Richard Layard: Happiness and public policy: a challenge to the profession