Governments and policy makers are concerned over our individual happiness. This year, the UK’s Office of National Statistics (ONS) began compiling data for Cameron’s so-called happiness index. Meanwhile at the launch of ‘Action for Happiness’ members made a simple pledge: ‘to try to create more happiness in the world around them through the way they approach their lives’. Both assume that material advancement and economic development can’t buy you happiness. This seems obvious, or is it? Should happiness be our end goal? Is getting rich bad for our wellbeing? Should the government measure our happiness levels? Luke Gittos, a WORLDbytes reporter, investigates the happiness agenda and talks to the Director of Action for Happiness, Mark Williamson and Daniel Ben Ami, author of Ferraris for All.